Article: Kakadu Plum: Nature's Most Potent Vitamin C

Kakadu Plum: Nature's Most Potent Vitamin C
Did you know Australia is home to the world’s richest natural source of Vitamin C?
Meet Kakadu Plum... our native superfruit that contains up to 100 times more Vitamin C than an orange.
But here’s the thing: not all Vitamin C is created equal. Depending on how it’s sourced and extracted, your skin may be missing out on its full potential. That’s why understanding this extraordinary fruit (and how it’s used in skincare) is key.
A GIFT FROM THE DREAMTIME
Known botanically as Terminalia ferdinandiana, Kakadu Plum has been revered for thousands of years by Traditional Owners, who recognised its powerful medicinal and health-promoting properties. Across Northern Australia, it’s also called Murunga, Marnybi, or Gubinge - a reflection of its deep roots in Indigenous culture.
Bright green, olive-sized and with a tangy, sour taste, Kakadu Plum grows wild in the pristine, untouched woodlands of the Kimberley, Northern Territory, and Arnhem Land. To survive in these extreme tropical climates, the fruit developed remarkable resilience, storing potent phyto-compounds to withstand heat, drought, UV exposure and floods.
That same resilience is what makes Kakadu Plum a powerhouse for our skin!

WHY YOUR SKIN LOVES KAKADU PLUM
Vitamin C is a multi-tasking hero and Kakadu Plum delivers it in its most natural and potent form. This superfruit is loved for its ability to:
- Brighten skin tone for a radiant glow
- Support collage and elastin for youthful firmness
- Target pigmentation and sun spots
- Visibly smooth fine lines and wrinkles
- Deliver calming anti-inflammatory benefits
It's a must-have for healthy, radiant skin.
THE EXTRACTION SECRET: PRESERVING POTENCY
Here's where many vitamin c products fall short... Natural vitamin C is notoriously unstable. Once it meets water, it oxidises and loses its potency in minutes.
That's why our approach is different. Using advanced cellular extraction technology, the vitamin C from our Kakadu Plum is captured in its pure, natural and bio-available form and kept stable for over 24 months! This groundbreaking process locks in the complete nutrient profile of the fruit, exactly as it exists in nature, so your skin receives all its powerful benefits.
EXPERIENCE THE DIFFERENCE OF KAKADU PLUM
Kakadu Plum is more than an ingredient... It’s a gift from nature, preserved in its purest form for your skin. Our Kakadu Brightening Serum captures that gift in every drop, creating a daily ritual that brightens, firms and restores your glow.