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Article: ‘Supercharged’ Serums & Why You Need To Use Them

‘Supercharged’ Serums & Why You Need To Use Them
Skin Health

‘Supercharged’ Serums & Why You Need To Use Them

We like to describe serums as the ‘supercharged’ product in your skincare routine! Incorporating serums daily will enhance your results as well as target skin concerns that your other products won’t… Here’s why:

  • They have the highest concentration of active ingredients
    Serums contain the highest percentage of active, super-concentrated nutrients so they are most effective at targeting skin concerns such as pigmentation, fine lines and wrinkles, skin sagging, dehydration and more.

  • They contain powerful age-defying ingredients
    The high concentration of active ingredients means that serums can deliver some serious age-defying results. Restore Serum contains 15 intensely concentrated nutrient oils that work synergistically to target visible signs of ageing, replenish hydration and increase skin cell renewal.

  • They replenish your skin’s lost moisture & hydration
    As our skin ages, our natural oils and hydration levels deplete. Serums have a small molecular structure so they penetrate deep into the skin to restore the skin’s hydration at the cellular level and retain moisture in the skin.

INGREDIENTS TO LOOK FOR WHEN CHOOSING A SERUM

CONCERN

INGREDIENT

Dry & dehydrated skin

Hyaluronic Acid

Sagging & loss of elasticity

Caviar Lime

Loss of elasticity

Plant-Derived Squalane

Fine line & wrinkles

Wild Rosella Flower

Pigmentation & dark spots

Desert Lime

Thinning skin

Sandalwood Seed

Brightening 

Vitamin C

Dry & dehydrated skin - Hyaluronic Acid
A powerful natural plant acid that reduces wrinkle visibility and creates a plumping effect.

Pigmentation & dark spots - Desert Lime
Australian native with powerful age-reversing properties and ability to visibly minimise pigmentation.

Sagging & loss of elasticity - Caviar Lime
Australian native that supports collagen and skin cell renewal to boost skin elasticity

Loss of elasticity - Plant-Derived Squalane
Super-hydrator to increase skin elasticity & suppleness and reduce redness.

Fine line & wrinkles - Wild Rosella Flower
Pro-Vitamin A Australian native with anti-ageing properties to support rapid skin rejuvenation.

Thinning skin - Sandalwood Seed
Diminishes fine lines and wrinkles while deeply conditioning & boosting skin.

Brightening - Vitamin C 
Vitamin C helps to protect and stimulate collagen production. 

SERUMS AND AGEING SKIN

If thinning or sagging skin is a concern at the top of your list, you want to find serums with Hyaluronic acid in them! Our skin naturally produces Hyaluronic acid however as our skin ages, the levels decrease so it’s important to supplement this through skincare. It’s a miracle ingredient for retaining moisture and plumping the skin.

For improving hyperpigmentation, uneven skin tone or dark age spots, serums containing vitamin C are highly effective. With powerful brightening properties, it addresses all of these skin concerns. 

When fine lines and wrinkles start to become more noticeable with age, a Pro Vitamin A ingredient like Rosella Flower is ideal for boosting collagen production (the key to youthful skin!) and accelerating skin cell turnover. This natural alternative to other harsh retinol products is gentle and supports your skin’s natural barrier.

HOW TO INTEGRATE A SERUM IN YOUR SKIN CARE ROUTINE

Once you hit 30, supporting your skin throughout the natural ageing process becomes crucial. To maximise the benefits of a serum, here’s our guide to when & how to use them to enhance effectiveness.

When to apply your serums

For optimal results, face serums should be applied in the morning AND evening, daily. Applying to clean skin allows their potent ingredients to penetrate deeply. Here’s when to apply your serums on a daily basis, of course weekly would also include your exfoliation and masque after cleansing.

  1. Cleanse
  2. Concentrate
  3. Serums (if layering serums, always apply your oil-free, lightweight serum first and your oil-based serum second)
  4. Moisturise
  5. Sunscreen (AM)

Tips for beginning your serum journey

Consistency, consistency, consistency!
Daily use over prolonged periods of time is so important as visible improvements in skin texture and tone often take several weeks.
Quality over quantity
With a high quality, active serum, you only need a few drops. Applying too much won't enhance the benefits and can lead to wastage.
Pat into the skin
Serums are designed to be patted into your skin with your fingertips, avoid rubbing / circular movements into your skin - it’s all about letting those active ingredients absorb deep into the skin over a couple of minutes before applying your moisturiser.
Double the benefits with layering
We recommend layering serums that each target different concerns, i.e Vitamin C serum first to target brightening and Pro Vitamin A serum to target ageing.
To further boost the effectiveness of your serum, multi-tasking products like Ageless AHA Glow Concentrate and Instant Glow Face Masque

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