Why ageing skin craves more than a moisturiser

If you’ve been relying solely on moisturiser to care for your skin, especially as you age, you’re not alone! Many women assume that moisturising is enough to keep skin youthful and healthy… But the truth is, while moisturisers are absolutely essential, they can only do so much on their own.

Here’s why your ageing skin needs more and how serums are the game-changing step that can take your skin from ‘ughh’ to a radiant glow-up.

What a moisturiser does (and doesn’t do)

Moisturisers play a vital role in hydrating the surface of your skin and locking in moisture. They’re designed to sit on the outermost layer of your skin, forming a protective barrier that prevents water loss.

But as we age, deeper skin concerns emerge: fine lines, loss of elasticity, dark spots, thinning, dullness and more… Moisturisers simply aren’t designed to penetrate deeply enough or deliver targeted active ingredients needed to treat these changes. That’s where serums come in.

Why your skin craves more than a moisturiser

Over time, our skin goes through natural changes and our natural reserves of vital components like hyaluronic acid, ceramides, collagen and natural oils begin to decline.

While age-defying moisturisers are great at supporting the surface of the skin and helping to support these skin concerns, ageing skin still requires more deep, complex nourishment. That’s why you may notice your skin feeling persistently dry, dull, or lacking firmness, even if you’re regularly applying a moisturiser.

How serums quench your skin’s cravings

Serums are lightweight, fast-absorbing formulas packed with powerful active ingredients. Unlike heavier creams, their small molecular structure can penetrate the deeper layers of your skin, treating concerns like dehydration, dullness, fine lines and pigmentation.

With some serums containing the highest concentration of active ingredients (our Restore Serum is formulated with 15 concentrated nutrient oils!), they are incredibly effective at treating specific concerns.

Collagen-boosting to revive youthful skin

Collagen is the structural protein that keeps skin looking firm and smooth and its decline is one of the biggest contributors to visible ageing. Certain plant-based ingredients can help stimulate collagen production and speed up skin cell turnover.

Wild Rosella Flower is a natural source of Pro-Vitamin A with anti-ageing properties to support rapid skin rejuvenation.
Caviar Lime supports collagen production and skin cell renewal, combating loss of elasticity.
Squalane and Hyaluronic Acid replenish deep hydration for plump, supple skin … Not just on the surface, but from within.

Small step… Big results

Adding a serum to your routine isn’t about doing more, it’s about doing what works for your skin. Especially after 40, your skin deserves more than just a surface-level solution.